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The key to establishing a successful and profitable embroidery business is targeting the market that best suits your skills, capabilities and interests. To do this, you need to understand yourself, your business and the market you’re trying to sell to. A lot of our customers have started by going after the business they are best-connected with: their children's school, equestrian fans or even simply local businesses around their areas.
- Understanding your niche will help you decide:
- What you will focus on embroidering (shirts, jackets, caps, etc.).
- How many items per day it would take to cover your costs.
- The type of designs you will use or need to buy.
- What level of software you will need (do you need digitizing software?).
You'll need to learn about the competition and figure out what will set your business apart.
You have to find your niche and figure out who are your potential customers. You can do this by checking the yellow pages, Chamber of Commerce, finding resources at the library or on the internet.
Consider your personal interests.
Like we said before, do you like sports? enjoy boating? Are you a dog lover? Maybe you spend your free time combing the beaches for unusual shells. Whatever your hobby, the point is to think about what potential markets might be developed based on your specific interests.
Be realistic about your available finances.
Some markets will require a higher initial investment than others. Determine what your operating budget is and stick with it, especially in the beginning. Search out markets that suit your present financial situation. Leasing equipment can also get you in business easier and with less start up costs.
Do your research.
Another way is to start with the Yellow Pages and see how many embroiderers are in your area? What are their specialties? Compile a comparison chart of prices and services. Is there a particular niche that is not being covered? Make a list of the different groups and organizations in your area. You will find that almost every organization uses embroidery or would like to.
You also need to understand that with every embroidery and garment printing niche, there is an unlimited array of product opportunities available.
WHAT CAN YOU DECORATE?
- Aerobics Wear
- Award Ribbons
- Blouses
- Christmas Stockings
- Dancewear
- Golf Bags
- Monogram Shirts
- Pillow Cases
- Sweat Suits
- Uniforms
- Aprons
- Bath Sheets
- Car Mats
- Coat Linings
- Dog Collars
- Jackets
- Name Tags
- Robes
- Towels
- Non-textiles (Wood, plastic, ceramic, etc.)
To get you started, here's a look at some potential markets and niche ideas:
Once you have thought about what market you will target or niche you will master, you need to come up with a Embroidery Business or Garment Printing Business Plan