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Corporate Uniforms and other attire - The explosion of business casual wear has left its impact on today's embroidery market. Gone are the suits and ties. They have been replaced with the more relaxed look of golf shirts, sweaters and casual button-downs. Most of these items are embroidered and if they are not, they can be.
While Corporate America has seen fit to open its doors to more casual attire, it has also been smart enough to embrace this trend to its promotional advantage. A majority of companies provide their employees with shirts embroidered with the company logo. Some even require these be worn as a sort of uniform. Many companies will also offer embroidered merchandise to its employees through either a sales or incentive program.
To tap into this market, check out the various companies in your area. Find out which ones are headquartered locally. Those will probably be the easiest to deal with. Get the name of the person in charge of purchasing embroidered shirts and promotional products. This could be someone in sales or marketing. It could be an administrative assistant or even the owner of the company.
Do your research up front to make sure you're directing your efforts to the right person. Once you have determined exactly who that is, make the contact and set up an appointment to show what you have to offer. Tailor your presentation to the corporate world. Include samples of corporate logos on caps and shirts. If you have time and it is a fairly simple logo, consider digitizing and embroidering their logo on a shirt or cap. Then, give it to your contact.
After your initial meeting, stay in touch. While there may not be a job that day or even the next week, when something does come up, you want to make sure your name is at the top of the list of favored embroiderers.
Local companies and businesses – Your largest market could very well be your local town. Up and down Main Street there are tons of business and “embroidery and garment printing opportunities”. From the baker to the dry cleaner, every business could use your service. It’s always a good practice to order some catalogs from you favorite “all purpose” clothing supplier, make a small flyer about yourself and just drop it off at ALL of the local business. Grab a menu, business card or flyer of theirs on the way out so you can follow up. Since your local town is so full of opportunity, it may be worth the investment to “practice” your embroidery digitizing on some local business logos. After you are done and if it looks good, you can make a shirt or hat and present it to that business along with more information on what you do.
Once you have thought about what market you will target or niche you will master, you need to come up with a Embroidery Business or Garment Printing Business Plan