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About SWF East

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The people of SWF East

SWF East is extremely proud to offer an amazing product line of garment decorating equipment and is committed to helping beginners and experts alike succeed in their business ventures.

Our mission is to develop long-term relations with existing and new customers. We continue to help them use decorating apparel solutions and technologies to grow their business and to achieve a high return on their investments.

Our Staff? Our best asset.

We are in a peoples business and our success rests on the people working within the company and on the people we work with and work for--YOU. We strongly believe in teamwork and reinforce cooperation so that we can offer you the best possible service and support.


In the beginning

Founded in 1999, SWF East is a leading distributor of high-quality embroidery equipment. Headquartered in Tampa, Florida and with offices throughout the Eastern United States and Puerto Rico, SWF East consists of a multi-disciplined and experienced staff with over 30 years of experience in the embroidery industry.

The SWF brand of embroidery machines is manufactured by SunStar Machine Company. SunStar was founded over 30 years ago, with a goal to be the leader in quality industrial sewing and embroidery machines. The current line of SWF machines are a result of accumulated techniques and skills that have brought and will continue to bring SunStar many years of success.

Over the years the company has achieved many prestigious awards and prizes making it one of the leading companies in the Republic of South Korea. Some of the accolades include:

  • Award of Golden Prize chosen by customers
  • Award of Trade Tower Prize by the Korean government
  • Award of Prime Minister's Prize for Good Financial Status
  • Award of Prize for Export of Sewing Machine by the Korean Government
  • Award of Industrial Service Medal presented by the President of the Republic of South Korea
  • Award of Industrial "DONG TOP" for the self-supporting of machinery
  • Award of Textile Top Prize for Development of Sewing Machine
  • Award of Industrial "CHUL TOP" by the Korean government for Good Commercial Material
  • The 4th Award of The Top Prize for the Promotion of Textile by Samwoodang
  • Nomination to Venture enterprise

By improving the "status quo" of machines today, SunStar has brought many innovations to the embroidery market such as:

  1. LCD high resolution real time monitor displays.
  2. The largest memory capacity for embroidery designs and set up information.
  3. Powerful, user-friendly machines and software.
  4. Reliable heavy duty industrial motors and controls to ensure quality sewing for the life of the machine.

By starting with quality in mind SWF offers many design features that surpass other brands.

Features such as:

  • All Precision construction for main components including frame for the needle bar assembly.
  • Use of ceramic eyelets for the entire thread course for low abrasion.
  • Precision LM guide system for the X, Y frame movement as well as the transference system of the sewing head, the most critical part of the sewing process.
  • All of these features and many more like them make the SWF brand an ultra modern embroidery machine with excellent capacity, ease of operation, and refined design.

Today

SWF East has decided to expand it's product line to include screen printing equipment, heat presses and the most innovative garment digital printers.